On April 9th, the first "ECUST School of Business Cup" Market Research and Analysis Competition and the final defense meeting of the 12th National College Student Market Research and Analysis Competition which jointly sponsored by the Innovation and Entrepreneurship Education Center and the School, and organized by the Smart Business Experiment Teaching Center was successfully held online.

Dr. ZHANG Pengzhu, Professor of Antai College of Economics and Management of Shanghai Jiaotong University, Dr. Jiang Aiping, Associate Professor of Shanghai University Sydney Business School, and Dr. Song Yuanyang, Deputy Dean of the School, were invited to serve as judges of the competition. The competition attracted 174 students from more than 20 majors. After the preliminary review, 19 teams successfully advanced to the finals and participated in the defense meeting.

At the defense meeting, each team explained the background and significance of the research project, the survey plan, statistical analysis，conclusions and suggestions, presented the slide show and delivered the defense. The judges asked professional questions from the aspects of "research topic selection, literature research, program design, investigation and implementation, analysis and conclusion", and gave constructive suggestions and guidance to the students.

"Analysis of Consumer Perception Factors in the Maternal and Infant Market under the Three-Child Policy, Taking Shanghai as an Example", "'In the New Energy Era, Make Charging No More Confused' - A Study on the Influencing Factors of New Energy Vehicle Consumers' Charging Choice Behavior" won the first prize. At the same time, 6 school-level second prizes and 11 third prizes were selected. The teams that won the first and second prizes will represent ECUST at the competition in Shanghai.