It Feels Right to Contribute     1/400: Division Operations Promote Fundraising

Reporter: XU Qian (School of Management,   Fudan University)

The One that   Attracts the Most Attention Must be an Expert? The Overgeneralization Effect   of Audience Size

Reporter: LU Jingyi (School of Psychology   and Cognitive Science, East China Normal University)

Break and Discussion (15:00-15:10)

Session Two (15:10-16:40), Host: WU   Xiaoyue (ECUST School of Business)

How Consumers Respond to   Embarrassing Service   Encounters: A Dehumanization Perspective

Reporter: WANG Xuehua (Asia Europe   Business School, East China Normal University)

Empirical Studies on Consumers and   Corporate Decision-making

Reporter: SUN QI (College of   Business, Shanghai University of Finance and Economics)