On July 14, 2024, at the invitation of Department of Management Science and Engineering's Information Management Program and the Institute of Data Science and Business Intelligence of ECUST, Prof. LIANG Huigang of the University of Memphis and Prof. XUE Yajiong of East Carolina University held a lecture and academic sharing with students and faculty members of the School of Business. The lecture was hosted by Prof. LI Jia and Associate Prof. PENG Zeyu of Information Management, and Prof. Yan Hongbin and some doctoral and master's degree students attended the lectures.

Prof. LIANG Huigang firstly gave a lecture entitled “What Tasks Lead to AI Aversion? The Moderated Mediation of Trust and Distrust” to the students and faculty members of the School. He pointed out that with the wide application of AI technology, users are enjoying the efficiency and convenience brought by AI on the one hand, and are also concerned about the risks that may be brought by over-reliance on AI on the other. This ambivalence, i.e., the coexistence of trust and distrust, constitutes an important driving force of the phenomenon of user AI aversion. The experimental results show that task complexity stimulates both trust and distrust emotions when influencing users' AI aversion attitudes. More importantly, the mechanism of this influence varies significantly depending on the objectivity or subjectivity of the task. This finding not only reveals the complex interactions between task characteristics, trust and distrust in the formation of AI aversion, but also suggests for the first time the important role of task subjectivity as a moderating variable.

Prof. XUE Yajiong then delivered a lecture entitled “Design to Dissemination: Optimizing End-User Reach in Individual Information Systems” . By sharing an action research case study on the North Carolina Children's Virtual Healthy Minds Community House, she elaborated on how a coordinated dissemination strategy overcame many difficulties and successfully promoted this innovative program to the target population. The project not only demonstrates the tremendous potential of information systems to enhance children's mental health, but also highlights the critical role of strategic communication in ensuring the impact and relevance of IS solutions. She emphasized that through interdisciplinary collaboration, user participation, and continuous evaluation and feedback, communication strategies can be continuously optimized to maximize the value of IS.

Guest Bio:

Prof. LIANG Huigang is the FedEx Distinguished Chair Professor of Information Systems at the University of Memphis, Fogelman School of Business and Economics. His research interests include socio-behavioral, managerial, and strategic information technology issues at the individual and organizational levels in a variety of contexts. His current research focuses are on artificial intelligence, cybersecurity, and healthcare information technology. His research has been published in MIS Quarterly, Information Systems Research, Journal of MIS, Journal of AIS, MIT Sloan Management Review His research has been published in MIS Quarterly, Information Systems Research, Journal of MIS, Journal of AIS, MIT Sloan Management Review, Communications of the ACM, Decision Support Systems, Information Systems Journal, Journal of Strategic Information Systems, and other international journals. Prof. Liang is currently a Senior Editor of JAIS and an Associate Editor of ISR, and his research has been supported by grants from FedEx, NIH, and Sloan Foundation.

Prof. XUE Yajiong is the Teer Distinguished Professor in Management Information Systems (MIS) at East Carolina University (ECU) and serves as the Director of the University's Center for Healthcare Management Systems. Over the past two decades, she has devoted herself to research and in-depth exploration of the effective use of information technology and other technological innovations. Prof. XUE has been published in MIS Quarterly, Information Systems Research, Journal of Management Information Systems, Journal of the Association for Information Systems Sloan Management Review, and other journals, and has published more than 75 peer-reviewed papers. Her research has been widely cited and her papers have been cited over 15,800 times according to Google Scholar. Professor Xue's research goals include enhancing individual work performance and quality of life, improving collaboration, efficiency, and team performance, and helping organizations achieve their goals and reflect their values.