YANG Guiju  Professor  |  Business Administration Tel. +86-21-64253210 | E-mail: yangguiju123@126.com

SUMMARY

• DISCIPLINE

    Business Administration 

• FACULTY QUALIFICATION

    Scholarly Academic (SA)

• COURSES TAUGHT

    Organizational Behavior

    Entrepreneurial Communication

    Business Management Communication

    Academic Writing and Literature Search

• EDUCATION

    Zhejiang University, Ph.D., 2005, China

    Shenyang University of Technology, Master, 2001, China

    Jilin Beihua University, Bachelor, 1993, China

• WORK EXPERIENCE

    East China University of Science and Technology, since 2005, China

SELECTED INTELLECTUAL CONTRIBUTIONS (Completed within 5 years)

• JOURNAL ARTICLES

    Research on Multi-Path of Transformation and Upgrading of OEM Enterprises, Journal of Management Science, 2017, 7:124-138 (in Chinese).

    Misunderstood Innovation: Incomplete Imitation of Innovation Literature Review, Renminbi Copy Information Reprint: Innovation Policy and Management, 2016, 12:27-35 (in Chinese).

    From OEM to ODM: The Black Box of Breakthrough Process on Technological Innovation Capability, Forum on Science and Technology in China, 2016, (1):83-87 (in Chinese).

    The Misunderstood Innovation: A Literature Review of Imperfect Imitation Innovation, Foreign Economics & Management, 2016, 38(8):15-26 (in Chinese).

    Innovation Model of 5W-1H (360 degree) Model on OEM Brand Upgrading, Studies in Science of Science, 2015, 33(11):1749-1759 (in Chinese).

    A Literature Review of Non-R＆D Innovation and Prospects, Science & Technology Progress and Policy, 2015, (16)149 (in Chinese).

    Research on Acquired Learning, Non-R&D Innovative Behavior, and Transformation and Upgrading of OEM Enterprises, Soft Science, 2015, (8):25-29 (in Chinese).

    Old Brand Awareness ,Image and Support: Asset or Burden? – Customer Loyalty Research Based on Brand Equity, Research on Economics and Management, 2015, (5):138-144 (in Chinese).

    Old Brand Awareness, Image and Support: Asset or Burden? – Customer Loyalty Research Based on Brand Equity, Marketing, 2015, (7):56-62 (in Chinese).

    Research on the Influence of Virtual Community Members' Trust on Brand Trust, Quality and Standardization, 2014, (1):50-5 2 (in Chinese).

• INDUSTRY/RESEARCH PROJECTS

    Chinese OEM’s Establishment of International Brand: Study on Path Dependence and Ability Breakthrough, National Social Science Foundation of China (General), Research grants: ¥120,000.00, 2011-2014.

• TEACHING CASES

    Partner into a Competitor, Whose Fault? - The Crisis HTC Company Faces, 2016-05-10.

    Partner into a Competitor, Whose Fault? - The Crisis HTC Company Faces, 2016-03-01.

    It is so Difficult that Human Relationship is Changed to System – The Twists and Turns of Vantone Internal Management Changes, 2015-10-28.

    Why a Good Person Can Not be a CEO? – the Growth Process Problem of Shanghai Chenghe Industrial Co. Ltd., 2015-10-10.

    It is so Difficult that Human Relationship is Changed to System – The Twists and Turns of Vantone Internal Management Changes, 2015-03-01.