YE Sheng  Assistant Professor  |  Business Administration E-mail: shengye@ecust.edu.cn

SUMMARY

• DISCIPLINE

    Business Administration

• FACULTY QUALIFICATION

    Scholarly Academic (SA)

• COURSES TAUGHT

    Service Marketing

    Psychology

• EDUCATION
  

    University of Western Australia, Ph.D., 2017, Australia

    Chinese University of Hong Kong, Master, 2010, China

    Macao University of Science and Technology, Bachelor, 2009, China

• WORK EXPERIENCE
  

    Personal and Cultural Values Research Center, University of Western Australia, Research Associate, 07/2017-12/2017, Australia

    Department of Marketing, University of Western Australia, Research, 2014-2017, Australia

SELECTED INTELLECTUAL CONTRIBUTIONS (Completed within 5 years)

• JOURNAL ARTICLES

    Personal Values and the Theory of Planned Behavior: A study of Values and Holiday Trade-Offs in Young Adults, Tourism Management, 2017, (62):107-109.

Does the Intra-Individual Structure of Values Exist in Young Children?, Personality and Individual Differences, 2017, (110):125-130.