
![]() | CHENG Yan Professor | Management Science and Engineering Tel. +86-21-64252341 | E-mail: yancheng@ecust.edu.cn |
SUMMARY
DISCIPLINE
Management Science and Engineering
FACULTY QUALIFICATION
Scholarly Academic(SA)
COURSES TAUGHT
Revenue Management
Introduction to Managerial Information System
Introduction to Information Management and Information System
Decision Making and Decision Support Systems
Artificial Intelligence and Its Applications
EDUCATION
Harbin Institute of Technology, Ph.D., 2001, China
Harbin Institute of Technology, Master, 1997, China
Nanjing University of Science and Technology, Bachelor, 1990, China
WORK EXPERIENCE
Mcmaster University, Visiting Scholar, 2003, Canada
East China University of Science and Technology, since 2007, China
Fudan University, 2001-2007, China
SELECTED INTELLECTUAL CONTRIBUTIONS (Completed within 5 years)
JOURNAL ARTICLES
From Free of Charge to Priced: Exploring the Antecedents of Consumer Intention to Switch to Paid Online Content, Journal of Electronic Commerce Research, 2015, 15(4): 281-299.
Research on the Willingness of Online Content User Service Upgrade: Based on Value-Added Experience From the Perspective of Psychological Inertia, Management Review, 2016, 28(11): 116-128 (in Chinese).
Membership's Upgrade Behavior: the Influences of Value Experience Element—Based on Online Video Content-subscription Model, Industrial Engineering and Management, 2014, (2): 108-112 (in Chinese).
INDUSTRY/RESEARCH PROJECTS
Study on Simulative Optimization Approach of Online Content Dynamic Pricing Decision under Mixed Income Model, Research grants: ¥550,000, 2012-2015.
TEACHING AWARDS
ECUST Grant for Excellent Major 2016
ECUST School of Business Teaching Achievement Award – First Prize in 2018
ECUST School of Business Teaching Achievement Award – First Prize in 2016