CHENG Yan  Professor  |  Management Science and Engineering Tel. +86-21-64252341 | E-mail: yancheng@ecust.edu.cn

SUMMARY

• DISCIPLINE

    Management Science and Engineering

• FACULTY QUALIFICATION

    Scholarly Academic(SA)

• COURSES TAUGHT

    Revenue Management

    Introduction to Managerial Information System

    Introduction to Information Management and Information System

    Decision Making and Decision Support Systems

    Artificial Intelligence and Its Applications

• EDUCATION

    Harbin Institute of Technology, Ph.D., 2001, China

    Harbin Institute of Technology, Master, 1997, China

    Nanjing University of Science and Technology, Bachelor, 1990, China

• WORK EXPERIENCE

    Mcmaster University, Visiting Scholar, 2003, Canada

    East China University of Science and Technology, since 2007, China

    Fudan University, 2001-2007, China

SELECTED INTELLECTUAL CONTRIBUTIONS (Completed within 5 years)

• JOURNAL ARTICLES

    From Free of Charge to Priced: Exploring the Antecedents of Consumer Intention to Switch to Paid Online Content, Journal of Electronic Commerce Research, 2015, 15(4): 281-299.

    Research on the Willingness of Online Content User Service Upgrade: Based on Value-Added Experience From the Perspective of Psychological Inertia, Management Review, 2016, 28(11): 116-128 (in Chinese).

    Membership's Upgrade Behavior: the Influences of Value Experience Element—Based on Online Video Content-subscription Model, Industrial Engineering and Management, 2014, (2): 108-112 (in Chinese).

• INDUSTRY/RESEARCH PROJECTS

    Study on Simulative Optimization Approach of Online Content Dynamic Pricing Decision under Mixed Income Model,         Research grants: ¥550,000, 2012-2015.

• TEACHING AWARDS

    ECUST Grant for Excellent Major 2016

    ECUST School of Business Teaching Achievement Award – First Prize in 2018

    ECUST School of Business Teaching Achievement Award – First Prize in 2016