
![]() | DU Weiyu Associate Professor | Business Administration Tel. +86-21-64253839 | E-mail: weiyudu@163.com |
SUMMARY
DISCIPLINE
Business Administration
FACULTY QUALIFICATION
Scholarly Academic (SA)
COURSES TAUGHT
Marketing Management
Consumer Behavior
Action Learning Theory
EDUCATION
East China Normal University, Ph.D., 2005, China
WORK EXPERIENCE
East China University of Science and Technology, since 2005, China
Yale University, Visiting Scholar, 2010-2011, USA
SELECTED INTELLECTUAL CONTRIBUTIONS (Completed within 5 years)
JOURNAL ARTICLES
The Influence of Chaotic Physical Environment on Consumer Brand Identity Boundary Preference-Mediating Role of Control, Journal of Marketing Science, 2017, 5(3):25-3 7 (in Chinese).
The Impact of Power on Conspicuous Consumption under the Circumstances of China: The Mediating Effect of Face Consciousness, Nankai Business Review, 2014, (5):83-90 (in Chinese).
Study of Problems and Countermeasures of Action Learning Applied in MBA Teaching, Heilongjiang Researches on Higher Education, 2014, (10):165-168 (in Chinese).
Consumers' Sequential Decision-Making Based on Target System Theory, Journal of Commercial Economics, 2014, (32):52-54 (in Chinese).
Effect of Consumers' Construal Level on the Choice Preference, Psychological Research, 2014, (1):15-22 (in Chinese).
INDUSTRY/RESEARCH PROJECTS
Will Chinese Make More Balanced Consumption Decisions? - A Study on the Influence of Dialectical Thinking on Consumers' Continuous Decision Making, Humanities and Social Science Foundation of Ministry of Education of China, Research grants: ¥50,000.00, 2015-2018.
Impact of Right Execution on Consumer Choice Preference: A Study with Abstract Information Processing as the Medium, the Shanghai Personnel Bureau, Research grants: ¥100,000.00, 2012-2015.
Impact of Activation of Self-difference between Expectation and Reality on Consumers’ Time Preference, Shanghai Philosophy and Social Science Planning Program, 2011-2017.
TEACHING CASES
Marketing Communication of Orange in the Internet Age, 2017-12-29.
Competition of Bicycle Sharing Companies, 2017-03-01.
Communication Between Shanghai Ruilong Technical Department and the Sales Department, 2015-10-28.
Organizational Structure Transformation of Aoke, 2015-10-26.
How to Perform the Drama “Black Woman”, 2014-10-10.