DU Weiyu  Associate Professor  |  Business Administration Tel. +86-21-64253839 | E-mail: weiyudu@163.com

SUMMARY

• DISCIPLINE

    Business Administration

• FACULTY QUALIFICATION

    Scholarly Academic (SA)

• COURSES TAUGHT

    Marketing Management

    Consumer Behavior

    Action Learning Theory

• EDUCATION

    East China Normal University, Ph.D., 2005, China

• WORK EXPERIENCE

    East China University of Science and Technology, since 2005, China

    Yale University, Visiting Scholar, 2010-2011, USA

SELECTED INTELLECTUAL CONTRIBUTIONS (Completed within 5 years)

• JOURNAL ARTICLES

    The Influence of Chaotic Physical Environment on Consumer Brand Identity Boundary Preference-Mediating Role of Control, Journal of Marketing Science, 2017, 5(3):25-3 7 (in Chinese).

    The Impact of Power on Conspicuous Consumption under the Circumstances of China: The Mediating Effect of Face Consciousness, Nankai Business Review, 2014, (5):83-90 (in Chinese).

    Study of Problems and Countermeasures of Action Learning Applied in MBA Teaching, Heilongjiang Researches on Higher Education, 2014, (10):165-168 (in Chinese).

    Consumers' Sequential Decision-Making Based on Target System Theory, Journal of Commercial Economics, 2014, (32):52-54 (in Chinese).

    Effect of Consumers' Construal Level on the Choice Preference, Psychological Research, 2014, (1):15-22 (in Chinese).

• INDUSTRY/RESEARCH PROJECTS

    Will Chinese Make More Balanced Consumption Decisions? - A Study on the Influence of Dialectical Thinking on Consumers' Continuous Decision Making, Humanities and Social Science Foundation of Ministry of Education of China, Research grants: ¥50,000.00, 2015-2018.

    Impact of Right Execution on Consumer Choice Preference: A Study with Abstract Information Processing as the Medium, the Shanghai Personnel Bureau, Research grants: ¥100,000.00, 2012-2015.

    Impact of Activation of Self-difference between Expectation and Reality on Consumers’ Time Preference, Shanghai Philosophy and Social Science Planning Program, 2011-2017.

TEACHING CASES

Marketing Communication of Orange in the Internet Age, 2017-12-29.

Competition of Bicycle Sharing Companies, 2017-03-01.

Communication Between Shanghai Ruilong Technical Department and the Sales Department, 2015-10-28.

Organizational Structure Transformation of Aoke, 2015-10-26.

How to Perform the Drama “Black Woman”, 2014-10-10.