FEI Hongping  Associate Professor  |  Business Administration Tel. +86-21-64253100 | E-mail: fhpff@ecust.edu.cn

SUMMARY

• DISCIPLINE

    Business Administration

• FACULTY QUALIFICATION

    Scholarly Academic (SA)

• COURSES TAUGHT

    Marketing Strategy

    Customer Relationship Management and WEB2.0

    Business Model and Business Plan

    Art Culture and Marketing Innovation Development

• EDUCATION

    Shanghai University of Finance and Economics, Ph.D., 2004, China

    Yunnan University, Master, 1999, China

    Yunnan University of Finance and Economics, Bachelor, 1995, China

• WORK EXPERIENCE

    East China University of Science and Technology, Associate Professor, since 2006, China

    Yunnan University of Finance and Economics, Associate Professor, 2004-2006, China

    University of Western Australia, Visiting Scholar, 2004-2005, Australia

    Yunnan University of Finance and Economics, Lecturer, 2000-2004, China

    Yunnan University of Finance and Economics, Assistant, 1996-2000, China

    Fumin County in Yunnan Province Yongding County First Middle School, 1995-1996, China

    Yunnan University of Finance and Economics, 1995-1995, China

SELECTED INTELLECTUAL CONTRIBUTIONS (Completed within 5 years)

• JOURNAL ARTICLES

    The Impact of Egoism / Altruistic Public Service Advertising Appeal on Prosocial Consumption Behavior, Collected Essays on Finance and Economics, 2018, 231(3):86-96 (in Chinese).

    Research on the Commercial Operation Mode of Online & Offline Import Trade under the Background of FTA - Based on the Paradox of Legitimacy of Disruptive Business Model, Journal of Commercial Economics, 2016, (32):22-24 (in Chinese).

    The New Point of Consumers' Choice of Brands: Social/Personal Power, Journal of East China University of Science and Technology (Social Science Edition), 2016, 31(4):50-57 (in Chinese).

    A Summary of Researches on False Consensus Effect and Consumer Behavior, Journal of Capital University of Economics and Business, 2015, 17(2):115-121 (in Chinese).

    Go Left or Right - Marketing Teaching is Chosen between Theory and Practice, Science and Art, Education Teaching Forum, 2014, (1):157-158 (in Chinese).

• INDUSTRY/RESEARCH PROJECTS

    Research on Speeding up the Process of Facilitating International Trade and Promoting the Adoption and Acceptance of Inspection and Authentication Organization with the Third Method, China (Shanghai) Coordinating Bureau of Pilot Free Trade Zone Management Committee , Research grants: ¥80,000.00, 2016-2017.

    Research on the Investment Attracting of Industrial Chain in Pudong New Area (FTA), Research grants: ¥30,000.00, 2016-2017.

• CONFERENCE PAPERS OF PRESENTATIONS

    Teaching Innovation Research Based on Marketing Perspective, 2016 China International Marketing Conference, 2016.

    Research on the Influence of Nostalgic Advertisements on Purchase Intention——Adjusting the Object of Advertising Appeal, 2015 JMS Marketing Science Conference, 2015.

• TEACHING CASES

    The Legend of Small Photos - Does Naive Blue Company Boasting "the Most Beautiful ID Photo" Need to Change"?, 2018-10-01.