
![]() | FEI Hongping Associate Professor | Business Administration Tel. +86-21-64253100 | E-mail: fhpff@ecust.edu.cn |
SUMMARY
DISCIPLINE
Business Administration
FACULTY QUALIFICATION
Scholarly Academic (SA)
COURSES TAUGHT
Marketing Strategy
Customer Relationship Management and WEB2.0
Business Model and Business Plan
Art Culture and Marketing Innovation Development
EDUCATION
Shanghai University of Finance and Economics, Ph.D., 2004, China
Yunnan University, Master, 1999, China
Yunnan University of Finance and Economics, Bachelor, 1995, China
WORK EXPERIENCE
East China University of Science and Technology, Associate Professor, since 2006, China
Yunnan University of Finance and Economics, Associate Professor, 2004-2006, China
University of Western Australia, Visiting Scholar, 2004-2005, Australia
Yunnan University of Finance and Economics, Lecturer, 2000-2004, China
Yunnan University of Finance and Economics, Assistant, 1996-2000, China
Fumin County in Yunnan Province Yongding County First Middle School, 1995-1996, China
Yunnan University of Finance and Economics, 1995-1995, China
SELECTED INTELLECTUAL CONTRIBUTIONS (Completed within 5 years)
JOURNAL ARTICLES
The Impact of Egoism / Altruistic Public Service Advertising Appeal on Prosocial Consumption Behavior, Collected Essays on Finance and Economics, 2018, 231(3):86-96 (in Chinese).
Research on the Commercial Operation Mode of Online & Offline Import Trade under the Background of FTA - Based on the Paradox of Legitimacy of Disruptive Business Model, Journal of Commercial Economics, 2016, (32):22-24 (in Chinese).
The New Point of Consumers' Choice of Brands: Social/Personal Power, Journal of East China University of Science and Technology (Social Science Edition), 2016, 31(4):50-57 (in Chinese).
A Summary of Researches on False Consensus Effect and Consumer Behavior, Journal of Capital University of Economics and Business, 2015, 17(2):115-121 (in Chinese).
Go Left or Right - Marketing Teaching is Chosen between Theory and Practice, Science and Art, Education Teaching Forum, 2014, (1):157-158 (in Chinese).
INDUSTRY/RESEARCH PROJECTS
Research on Speeding up the Process of Facilitating International Trade and Promoting the Adoption and Acceptance of Inspection and Authentication Organization with the Third Method, China (Shanghai) Coordinating Bureau of Pilot Free Trade Zone Management Committee , Research grants: ¥80,000.00, 2016-2017.
Research on the Investment Attracting of Industrial Chain in Pudong New Area (FTA), Research grants: ¥30,000.00, 2016-2017.
CONFERENCE PAPERS OF PRESENTATIONS
Teaching Innovation Research Based on Marketing Perspective, 2016 China International Marketing Conference, 2016.
Research on the Influence of Nostalgic Advertisements on Purchase Intention——Adjusting the Object of Advertising Appeal, 2015 JMS Marketing Science Conference, 2015.
TEACHING CASES
The Legend of Small Photos - Does Naive Blue Company Boasting "the Most Beautiful ID Photo" Need to Change"?, 2018-10-01.