HOU Limin  Associate Professor  |  Business Administration Tel. +86-21-64253839 | E-mail: liminh@ecust.edu.cn

SUMMARY

• DISCIPLINE

    Business Administration

• FACULTY QUALIFICATION

    Scholarly Academic (SA)

• COURSES TAUGHT

    Organizational Marketing

    Marketing Management Research

• EDUCATION

    Fudan University, Ph.D., 2008, China

    East China University of Science and Technology, Master, 1999, China

    East China University of Science and Technology, Bachelor, 1994, China

• WORK EXPERIENCE

    East China University of Science and Technology, since 1994, China

SELECTED INTELLECTUAL CONTRIBUTIONS (Completed within 5 years)

• JOURNAL ARTICLES

    Using External Knowledge to Improve Organizational Innovativeness: Understanding the Knowledge Leveraging Process, Journal of Business & Industrial Marketing, 2016, 31(2):164-173.

    On Relationship between Corporate Social Responsibility, Corporate Ability and Brand Equity, Journal of East China University of Science and Technology (Social Science Edition), 2015, (3):52-60 (in Chinese).

    Research on Marketing Strategy with Social Responsibility of Transnational Corporations, Journal of International Economic Cooperation, 2014, (6):27-30 (in Chinese).

    Building Brand Equity: Based on Corporate Social Responsibility or Corporate Competence?, Foreign Economics & Management, 2014, (11):22-32 (in Chinese).

• INDUSTRY/RESEARCH PROJECTS
  

    Study on Environmental Standard System of Shanghai Chemical Industry Zone, Shanghai Chemical Industry Management Committee, Research grants: ¥90,000.00, 2015-2016.

    Specific Assessment of Experiment Waste Recovery Pilot in Shanghai, Shanghai Municipal Environmental Protection Bureau, Research grants: ¥90,000.00, 2015-2016.

    Standardization Management Technology Evaluation of Shanghai Hazardous Waste Emergency Disposal Platform, Shanghai Municipal Environmental Protection Bureau, Research grants: ¥40,000.00, 2015-2016.

    Environmental Investigation of Chemical Enterprises, Shanghai Municipal Environmental Protection Bureau, Research grants: ¥200,000.00, 2014-2015.

    Study on Cross-culture Comparison of Reference Group's Impact on Consumer Perceived Value of Luxury Product and Brand Attitude, Humanities and Social Science Foundation of Ministry of Education of China, Research grants: ¥70,000.00, 2012-2015.