MA Haiying  Associate Professor  |  Management Science and Engineering Tel. +86-21-64252696 | E-mail: Hyma@ecust.edu.cn

SUMMARY

• DISCIPLINE

    Management Science and Engineering

• FACULTY QUALIFICATION

    Scholarly Academic (SA)

• COURSES TAUGHT

    Computer Network and Application

    Engineering Economics

    Introduction to Information Economy

    Introduction to Managerial Information System

    Information Economics

• EDUCATION

    Jilin University, Ph.D., 2003, China

    Jilin Polytechnical University, Bachelor, 1998, China

• WORK EXPERIENCE

    East China University of Science and Technology, since 2003, China

SELECTED INTELLECTUAL CONTRIBUTIONS (Completed within 5 years)

• JOURNAL ARTICLES

    Research on the Correlation between Learning Effectiveness and Online Learning Behavior Based on Online Education Scene, Creative Education, 2017, 8(13):2187-2198.

    A Study on Customer Segmentation for E-Commerce Using the Generalized Association Rules and Decision Tree, American Journal of Industrial & Business Management, 2016, 5(12):813-818.

    Research on Network Group Event Recognition Based on Neural Network, Open Journal of Social Sciences, 2016, (12):87-92.

    Research of Evolution Mechanism of Network Group Event Based on Grounded Theory under Micro-Blog Platform, Journal of Service Science and Management, 2015, (8):678-684.

    A study on the Evolution of Mechanism of Infectious Disease Analysis Model of Event Using Micro-Blog Platform, Social Networking, 2014, (4):97-102.

• INDUSTRY/RESEARCH PROJECTS

    Research of the Evolution Mechanism of Network Group Events under Micro-Blog Platform and Emergency Strategy, Humanities and Social Science Foundation of Ministry of Education of China, Research grants: ¥80,000.00, 2013-2016.

    Research on Evolution Mechanism and Emergency Strategy of Network Group Events under Weibo Platform, Ministry of Education Humanities and Social Sciences General Project, 2013-2018.

    Study on Science and Technology Achievement Assessment Index System and Operational Mechanism, The Shanghai Committee of Science and Technology, Research grants: ¥90,000.00, 2012-2015.

• TEACHING MATERIAL

    Project Risk Management, 978-7-5628-4925-4, East China University of Science and Technology Press, 2017.