QI Haifeng  Associate Professor  |  Business Administration Tel. +86-21-64253839 | E-mail: macintosh76@gmail.com

SUMMARY

• DISCIPLINE

    Business Administration

• FACULTY QUALIFICATION

    Scholarly Academic (SA)

• COURSES TAUGHT

    Integrated Marketing Communication

    Product and Brand Management

    Brand Management Research

    Advertising Management

• EDUCATION

    Shanghai University of Finance and Economics, Ph.D., 2005, China

    Shanxi University of Finance and Economics, Master, 2002, China

    China University of Mining and Technology, Bachelor, 1997, China

• WORK EXPERIENCE

    Purdue university, Visiting Scholar, 2013-2014, China

    East China University of Science and Technology, since 2005,China

    Shanxi Jincheng Coal Industry Group, Accounting, 1997－1999, China

SELECTED INTELLECTUAL CONTRIBUTIONS (Completed within 5 years)

• JOURNAL ARTICLES

    The Impact of Egoism / Altruistic Public Service Advertising Appeal on Prosocial Consumption Behavior, Collected Essays on Finance and Economics, 2018, 231(3):86-96 (in Chinese).

    Task-related Top Management Team Faultline, Mixed-ownership Structure and Innovation Performance in State-Owned Companies, Science Research Management, 2018, 39(8):26-33 (in Chinese).

    The Impact of Task-Related TMT Faultline on Performance of the Listed State-owned Enterprises: The Moderating Roles of Actual Controller and Market Competition, Finance and Trade Research, 2018, 39(4):93-101 (in Chinese).

    Research on the Competitiveness Analysis and Promotion Strategy of Jiaoyue Milk Powder Brand, Modern Business, 2018, 18(20):102-103 (in Chinese).

    The New Point of Consumers' Choice of Brands: Social/Personal Power, Journal of East China University of Science and Technology (Social Science Edition), 2016, 31(4):50-57 (in Chinese).

    The Impact of the Top Management Team Fracture Zone of Mixed Ownership Enterprises on Radical Innovation Performance: Based on the Moderating Effect of the Power Balance of the Mixed Top Management Structure, Forecasting, 2016, 35(4):15-21 (in Chinese).

    A Summary of Researches on False Consensus Effect and Consumer Behavior, Journal of Capital University of Economics and Business, 2015, 17(2):115-121 (in Chinese).

    The Research into Chinese Consumers' Impulsive Purchasing Behavior in the Situation of Emergent Research into Chinese Consumers' Impulsive Purchasing Behavior in the Situation of Emergent Accidents, Journal of East China University of Science and Technology (Social Science Edition), 2015, 30(1):29-36 (in Chinese).

• INDUSTRY/RESEARCH PROJECTS

    Research on the Impact Mechanism of Public Service Advertising on Individual Pro-Social Consumption: Based on the First Person Effect, Humanities and Social Science Foundation of Ministry of Education of China, Research grants: ¥50,000.00, 2015-2018.

• CONFERENCE PAPERS OF PRESENTATIONS

    Research on Teaching Innovation Based on Marketing Perspective, MPBN100105, 2016 China Marketing International Academic Conference, 2016.

    The Influence of Egoism / Altruistic Advertising Appeals on Individual Prosocial Consumption Behavior, MPBN100122, 2016 JMS, 2016.

ADDITIONAL INFORMATION

• ACADEMIC SERVICE

    Modern Marketing, ISSN: 2160-7362, Editorial Board Member, 2011-2018.