Faculty & Research
Faculty
ZHU Ling
Assistant Professor
Education
Fudan University, Ph.D, 2011, Shanghai, China
Fudan University, Master, 2004, Shanghai, China
East China University of Science and Technology, Bachelor, 1998, Shanghai, China
Teaching (2023-2024)
MPAcc
Business English
Bsc
Channel Management and Pricing Strategy (Bilingual)
Digital Sales Management (Bilingual)
Marketing Management
Marketing Channel Management (Bilingual)
Msc
Marketing (All in English)
SELECTED INTELLECTUAL CONTRIBUTIONS (Completed within 5 years)
OTHER ACADEMIC OR PROFESSIONAL ENGAGEMENT
1. Serving as a part-time consultant at Shanghai Shuoen Network Technology Co., Ltd., since 2015;
2. Mentoring students in the CMAU National College Students' Market Research and Business Planning Competition, school-level selection, May 2024;
3. Mentoring students in the 14th Zhengda Cup National College Students' Market Survey and Analysis Competition, Shanghai selection, April 2024;
4. Visited the Shanghai headquarters of Hema Fresh, December 2021;
5. Mentoring students in the 2020 Wahaha National College Students' Marketing Plan Practice Competition (Shanghai Station) school group, December 2020;
6. Mentoring students in an action learning project in collaboration with Bright Dairy, October 2020 - July 2021.