Fudan University, Ph.D, 2020, Shanghai, China
University of Chicago, Joint Ph.D, 2017-2018, Chicago, USA
Fudan University, Bachelor, 2014, Shanghai, China

Bsc
Design Thinking and New Product Development
Msc
Essay Writing (Business Administration)
PhD
Frontiers of Consumer Behavior Research

JOURNAL ARTICLES

LIN Haichao, WU Xiaoyue. 2022. Effect of framing on consumers’ willingness to participate in a promotion campaign. Social Behavior and Personality.
LIANG Yongheng, WU Xiaoyue. 2022. Consumer Response toward Sexual Advertisements in the Context of Access-Based Consumption. Journal ofAdvertising.
MING Yaxin, WU Xiaoyue. 2022. The negative effect of air pollution on people’s pro-environmental behavior. Journal of Business Research.
FANG Lingzhi, WU Xiaoyue. 2022. Metaverse Research: Virtual Worlds Re-Enhanced. Future Communications.
WU Xiaoyue. 2021. How the perceived cost of prosocial action inspires observers to contribute. European Journal of Social Psychology.
WU Xiaoyue. 2020. Expertise Makes Perfect: How the Variance of a Reviewer’s Historical Ratings Influences the Persuasiveness of Online Reviews. Journal of Retailing.

TEACHING AWARDS RECEIVED
National First-class Undergraduate Programme ‘Enterprise Research Methods Teaching Reform and Practice, Second prize at school level, 2021
Third Prize in the 2021 Young Faculty Teaching Competition, 2021Third Prize in the Young Faculty Teaching Competition, 2021

INDUSTRY/RESEARCH PROJECTS
A study of the factors influencing the consumption of usage rights in the sharing economy: based on the perception of environmental cues, National Natural Science Foundation of China, 2022