MBA 
Management Innovation Seminar 
Bsc 
Industrial Economics 
Professional Occupation Practice 
Msc 
Managerial Economics

JOURNAL ARTICLES 
ZHANG Yanhui. 2023. Strengthen or weaken? How industrial internet platform affects the core competitiveness of manufacturing companies. Operations Management Research. 
ZHANG Yanhui. 2023. Price Dispersion, Bargaining Power, and Consumers’ Online Shopping Experience in e-Commerce: Evidence from Online Transactions. Mathematical Problems in Engineering. 
ZHANG Yanhui. 2023. Can “Internet Plus” Enhance the Green Transition? The Moderating Roles of Environmental Regulation and Sewage Fee-to-Tax. Sustainability. 
ZHANG Yanhui. 2023. Improved Lightweight Multi-Target Recognition Model for Live Streaming Scenes. Applied Sciences. 
ZHANG Yanhui. 2023. Residential Intelligence, Consumer Heterogeneity and Willingness to Pay - An Empirical Analysis Based on a Technology Acceptance Model. Technology Economics. 
ZHANG Yanhui. 2023. Does complementary role matter? An empirical study on paid search and social ads on purchase. South African Journal of Business Management. 
ZHANG Yanhui, GAO Yunfan. 2022. The effect of online reputation level on consumer attention: an empirical analysis of mass reviews. Chinese Journal of Management Science. 
Li Zongwei, ZHANG Yanhui. 2022. Research on Efficient Feature Extraction: Improving YOLOv5 Backbone for Facial Expression Detection in Live streaming Scenes. Frontiers in Computational Neuroscience. 
ZHANG Yanhui. 2021. Research on Energy Efficiency Management of Forklift Based on Improved YOLOv5 Algorithm,. Journal of Mathematics. 
Li Zongwei, ZHANG Yanhui. 2021. Research on the Difference of Promotion Effect between Mobile Terminal and PC Terminal from the Perspective of Information Processing. Chinese Journal of Management. 
Li Zongwei, ZHANG Yanhui. 2021. Can Seller Feedback Trigger High Quality Online Reviews?——Based on the Empirical Analysis of Taobao. Chinese Journal of Management Science. 
Li Zongwei, ZHANG Yanhui*. 2021. Constructing the Phrase Dictionary and Visualizing Consumer Behaviors in the Food Industry Based on Online Reviews during the COVID-19 Pandemic. CONVERTER. 
ZHANG Yanhui, ZHANG Chunkai, LI Zongwei. 2020. Who is more likely to open an online store? --Research based on previous experience and legitimacy. Management Review, 2020(2): 151-164. 
MONOGRAPH 
Frontiers of Innovation in the Large Health Industry, Peking University Press, 2023 
Big Data Analytics Visualisation, People's Posts and Telecommunications Press, 2022 
TEACHING AWARDS RECEIVED 
National First-class Undergraduate Programme ‘Enterprise Research Methods Teaching Reform and Practice, Second prize at school level, 2021 
CASE 
Senior staff fall into trouble - Gaoke fluid senior workers Lao Wang’s trouble, China International Business Administration Case Center, 2020 
From "Entering the Bend" to "Overtaking by Changing Lanes" — The Path Transformation of Jie Kang Sucralose Company’s Leapfrog Development, China International Business Administration Case Center, 2020 
INDUSTRY/RESEARCH PROJECTS 
The value co-creation and realization path of service-oriented manufacturing in Shanghai driven by artificial intelligence, Shanghai Science and Technology Commission Soft Science Research Program, 2022 
Study on Artificial Intelligence to Enhance the Core Competitiveness of Shanghai Manufacturing Industry, Shanghai Philosophy and Social Science Planning Project, 2019