Shanghai University of Finance and Economics, Ph.D, 2004, Shanghai, China
Yunnan University, Master, 1999, Kunming, China
Yunnan University of Finance and Economics, Bachelor, 1995, Kunming, Chin

MBA
Technological Development and Marketing Innovation
Sand Table Simulation Course
Action Learning Theory
Marketing Management
Bsc
Sevice Marketing
Technological Development and Marketing Innovation
Marketing Management

JOURNAL ARTICLES

QI Haifeng, FEI Hongping. 2023. Which type of "persona" is more favoured - the impact of intelligent voice communication on consumer brand attachment. Journal of Marketing Science.

QI Haifeng, FEI Hongping. 2023. Research on the Recommendation Persuasion Mechanism of Intelligent Assistants to Consumers - Based on Social Role Perspective. Nankai Business Review.

FEI Hongping. 2022. An Analysis of the Teaching Model of Growth Ladder for Marketing Professionals. Research on Higher Education in Finance and Economics.

FEI Hongping. 2021. Anchor Type and Brand Attitude and Purchase Intention - An Experimental Study Based on a Webcast Shopping Scene. Journal of Henan Normal University(Philosophy and Social Sciences Edition).

TEACHING AWARDS RECEIVED

Reform and Practice of Innovation and Entrepreneurship Education Model in Science and Engineering Colleges Driven by Value Leadership and Action Learning, First Prize in Shanghai, 2022

Action Learning Drives Innovation and Entrepreneurship for Full Platform Integration, First prize at school level, 2021 

Teaching and Learning for Cognitive Integration, Growth Ladder for Marketing Practice, Second prize at school level, 2021 

Integration of Industry and Education, Unity of Knowledge and Action: Exploration of Action Learning Teaching Innovation Mode of ‘Five-dimensional Integration’., Second prize at school level, 2021

RESEARCH AWARDS RECEIVED

Enhancing the Integration of Cognition and Practice in Marketing Science in the Teaching-Learning Growth Ladder I Based on the Iceberg Phenomenon in Marketing Teaching and Learning, Second Prize of Teaching Achievement Award of Marketing Research Society of Chinese Institutions of Higher Learning, 2020

INDUSTRY/RESEARCH PROJECTS

Evaluation of the development effectiveness of the Global Operator Program (GOP) in
the Free Trade Zone, Consulting Project, 202