Faculty & Research
YANG Guiju
Education
Teaching (2023-2024)
MBA
Innovation and Entrepreneurship Practice Programme
Business Management Communication
Management Innovation Seminar
Action Learning Practices
Academic Writing
Academic Writing and Literature Search
Organizational Behavior
Bsc
Introduction to Business Administration
Organizational Behavior
Msc
Business Communication
SELECTED INTELLECTUAL CONTRIBUTIONS (Completed within 5 years)
JOURNAL ARTICLES
YANG Guiju, HOU Limin. 2023. How to Maintain the "Original Taste" of Old Firms: A Study on the Inheritance and Innovation of Old Firm Brands Based on Brand Authenticity Management. Journal of Marketing Science.
YANG Guiju. 2022. Making Quality a Priority for Businesses Out of Difficulties. Business management.
YANG Guiju. 2020. Window of opportunity, cultural heritage and innovation of time-honored brands. Studies in Science of Science, 2020(12): 232-242.
LIU Shanhai, YANG Guiju. 2020. Kaiyao Lighting: People-oriented lay a solid foundation for management. Business management, 2020(7): 87-88.
YANG Guiju, CHEN Sirui. 2020. Theories and case studies on the low-end subversion of local manufacturing companies. Science Research Management, 2020(3): 164-173.
MONOGRAPH
Action Learning: Unlocking the Potential of Management, Higher Education Press, 2021
CASE
Senior staff fall into trouble - Gaoke fluid senior workers Lao Wang’s trouble, China International Business Administration Case Center, 2020
From "Entering the Bend" to "Overtaking by Changing Lanes" — The Path Transformation of Jie Kang Sucralose Company’s Leapfrog Development, China International Business Administration Case Center, 2020
Shanghai Riying’s Transformation--Technical Copy Ended in Failure, China Management Case Sharing Center, 2019
INDUSTRY/RESEARCH PROJECTS
Research on the Mechanism and Path of Iterative Innovation of Small and Medium-sized Manufacturing Enterprises Embedded in Platform Ecology, National Social Science Fund of China, 2023
Research on the synergistic development of time-honored brands and new brands in Shanghai, Shanghai Municipal Committee Decision-making Consultation Project, 2022
Research Centers
Research Center of Energy Economics and Environmental Management
The Research Center of Energy Economics and Environmental Management was established in 2009. The Research Center of Energy Economics and Environmental Management integrates researchers from advantage disciplines such as economics, management, resources and environment, energy and chemical engineering of ECUST to form a cutting-edge and cross-cutting discipline direction of energy ec
Ministerial or provincial level
Shanghai Research Center of Public Economy and Social Governance
Focusing on the major issues in China's public economic departments and social governance fields in the new era, Shanghai Research Center of Public Economy and Social Governance carries out inter-disciplinary researches with cutting-edge theory, empirical evidence and scientific decision-making, aiming to become an influential research highland, Think Tank and open academic exchange platform in the field of public economy and social governance in Shanghai and even the whole country
Ministerial or provincial level
Research Center for ESG
“Research Center for ESG” is a research center initiated by President YAN Haifeng in collaboration with the School of Resource and Environmental Engineering, School of Biotechnology, and School of Pharmacy. The co-directors of the center are Prof.YAN Haifeng and Chinese Academician WANG Hualin. The center aims to integrate multiple disciplines including business administration, bioengineering, re
Interdisciplinary
Research Center of Carbon Neutrality and Green Chemical Engineering Industry
Research Center of Carbon Neutrality and Green Chemical Engineering Industry" is initiated by Prof. MA Tieju in collaboration with the School of Chemical Engineering and the School of Materials Science and Engineering. The co-directors of the center are Prof. MA Tieju and Prof. LI Chunzhong. The center is dedicated to researching the technological pathways and layouts of the green energy chemical industry under the vision of dual carbon goals. By deeply exploring cuttin
Interdisciplinary
Oliver Hart Research Center of Contracts and Governance
The Oliver Hart Research Center of Contracts and Governance was officially established at East China University of Science and Technology (ECUST) on September 22, 2019. The Research Center was named after Professor Oliver Hart from Harvard University, the winner of the 2016 Nobel Prize in Economics, and the Honorary Professor of ECUST, who serves as the Director of the Research Center. The Research Center was jointly established by ECUST in cooperation with P
University-level
Research Center of Operations and Supply Chain Management
The Research Center of Operations and Supply Chain Management is a distinctive and interdisciplinary research team established by integrating relevant scientific research forces of the School of Business, the School of Information, the School of Science and the School of Machinery and Power. Based on the scientific research of the petrochemical process industry, with the help of the "985" advantage disciplines, and with the needs of government an
University-level
Institute of Data Science and Business Intelligence
The Institute of Data Science and Business Intelligence is a school-level institute of our university established in 2018, formerly known as the E-commerce Institute established in 2003, and it is an academic research institution established to improve the informatisation, knowledge and wisdom level of all kinds of organizations in the big data environment. At present, the Institute has the following three research directions: (1) Data mining and artificial intelligence, focusing on
University-level
Institute of Economic Development
As a development programme for education reform of ECUST, the Institute of Economic Development was founded in 1987 by a group of young and middle-aged economists. The purpose of the Institute is to closely integrate the modern economic theory with China's economic reality, promote the innovation and development of China's economic theory research, and provide valuable research results for the development of China's economy. Its main research directions include spatia
University-level
Research Center of Financial Physics
The Research Center of Financial Physics is a school-level social science key research base established in July 2007. The research direction of the Research Center is gradually established after more than 10 years of accumulation and perfection on the basis of aiming at the forefront of international discipline development and in combination with the needs of economic and social development and talent training in China, and the Research Center, with system complexity as the main l
University-level
Lingang-ECUST Institute of Free Trade Zone
The Lingang-ECUST Institute of Free Trade Zone was inaugurated in ECUST on November 4, 2019. The Institute was jointly established by Lingang Group and ECUST to assist the development of a new round of high-level opening up with the support of Think Tanks and the integration of industry, university and research as an opportunity. Both parties will open up channels of cooperation and exchange in personnel training, and carry out in-depth communication, integration and cooperation f
University-level
ECUST Institute of Private Economy
The Institute was established and operated under the guidance of the All-China Federation of Industry and Commerce (ACFIC), jointly founded by the Shanghai Federation of Industry and Commerce, Shanghai Lingang Group, and East China University of Science and Technology. By integrating interdisciplinary expertise, fostering cross-sector collaboration, and promoting innovative governance, the institute assembles research teams spanning multiple disciplines, professions, and secto
University-level
Research Center for Digital Intelligence Decision and Optimization
The Center was established in response to the digital-intelligent era as a university-level interdisciplinary platform, jointly founded by the School of Business and the School of Mathematics. Through studying new decision-making paradigms driven by big data and artificial intelligence, the Center aims to enhance decision-making efficiency and precision for enterprises and governments, supporting national digital transformation and intelligent development. Through close collaborat
University-level
Research Institute of the Digital Economy
The Institute is primarily engaged in cutting-edge academic research in the field of digital economy, while also conducting applied research to address practical industrial and corporate challenges related to the digital economy at both national and regional levels. Specifically, the Institute will focus on two major themes—industrial digitalization and digital industrialization—exploring the core value of data as a key factor in economic development, as well as t
University-level
Interdisciplinary Research Center for Reliability of Complex Systems
"Interdisciplinary Research Center for Reliability of Complex Systems" is initiated by Prof. ZHOU Weixing in collaboration with the School of Mechanical and Power Engineering and the School of Information Science and Engineering. The co-directors of the center are Chinese Academician TU Shandong and Prof. ZHOU Weixing. The center is dedicated to the theoretical and practical research on the reliability and intelligent operation management of complex systems, with a focu
Interdisciplinary
Research Center of Energy Economics and Environmental Management
The Research Center of Energy Economics and Environmental Management was established in 2009. The Research Center of Energy Economics and Environmental Management integrates researchers from advantage disciplines such as economics, management, resources and environment, energy and chemical engineering of ECUST to form a cutting-edge and cross-cutting discipline direction of energy ec
Ministerial or provincial level
Shanghai Research Center of Public Economy and Social Governance
Focusing on the major issues in China's public economic departments and social governance fields in the new era, Shanghai Research Center of Public Economy and Social Governance carries out inter-disciplinary researches with cutting-edge theory, empirical evidence and scientific decision-making, aiming to become an influential research highland, Think Tank and open academic exchange platform in the field of public economy and social governance in Shanghai and even the whole country
Ministerial or provincial level
Research Center for ESG
“Research Center for ESG” is a research center initiated by President YAN Haifeng in collaboration with the School of Resource and Environmental Engineering, School of Biotechnology, and School of Pharmacy. The co-directors of the center are Prof.YAN Haifeng and Chinese Academician WANG Hualin. The center aims to integrate multiple disciplines including business administration, bioengineering, re
Interdisciplinary
Research Center of Carbon Neutrality and Green Chemical Engineering Industry
Research Center of Carbon Neutrality and Green Chemical Engineering Industry" is initiated by Prof. MA Tieju in collaboration with the School of Chemical Engineering and the School of Materials Science and Engineering. The co-directors of the center are Prof. MA Tieju and Prof. LI Chunzhong. The center is dedicated to researching the technological pathways and layouts of the green energy chemical industry under the vision of dual carbon goals. By deeply exploring cuttin
Interdisciplinary
Oliver Hart Research Center of Contracts and Governance
The Oliver Hart Research Center of Contracts and Governance was officially established at East China University of Science and Technology (ECUST) on September 22, 2019. The Research Center was named after Professor Oliver Hart from Harvard University, the winner of the 2016 Nobel Prize in Economics, and the Honorary Professor of ECUST, who serves as the Director of the Research Center. The Research Center was jointly established by ECUST in cooperation with P
University-level
Research Center of Operations and Supply Chain Management
The Research Center of Operations and Supply Chain Management is a distinctive and interdisciplinary research team established by integrating relevant scientific research forces of the School of Business, the School of Information, the School of Science and the School of Machinery and Power. Based on the scientific research of the petrochemical process industry, with the help of the "985" advantage disciplines, and with the needs of government an
University-level
Institute of Data Science and Business Intelligence
The Institute of Data Science and Business Intelligence is a school-level institute of our university established in 2018, formerly known as the E-commerce Institute established in 2003, and it is an academic research institution established to improve the informatisation, knowledge and wisdom level of all kinds of organizations in the big data environment. At present, the Institute has the following three research directions: (1) Data mining and artificial intelligence, focusing on
University-level
Institute of Economic Development
As a development programme for education reform of ECUST, the Institute of Economic Development was founded in 1987 by a group of young and middle-aged economists. The purpose of the Institute is to closely integrate the modern economic theory with China's economic reality, promote the innovation and development of China's economic theory research, and provide valuable research results for the development of China's economy. Its main research directions include spatia
University-level
Research Center of Financial Physics
The Research Center of Financial Physics is a school-level social science key research base established in July 2007. The research direction of the Research Center is gradually established after more than 10 years of accumulation and perfection on the basis of aiming at the forefront of international discipline development and in combination with the needs of economic and social development and talent training in China, and the Research Center, with system complexity as the main l
University-level
Lingang-ECUST Institute of Free Trade Zone
The Lingang-ECUST Institute of Free Trade Zone was inaugurated in ECUST on November 4, 2019. The Institute was jointly established by Lingang Group and ECUST to assist the development of a new round of high-level opening up with the support of Think Tanks and the integration of industry, university and research as an opportunity. Both parties will open up channels of cooperation and exchange in personnel training, and carry out in-depth communication, integration and cooperation f
University-level
ECUST Institute of Private Economy
The Institute was established and operated under the guidance of the All-China Federation of Industry and Commerce (ACFIC), jointly founded by the Shanghai Federation of Industry and Commerce, Shanghai Lingang Group, and East China University of Science and Technology. By integrating interdisciplinary expertise, fostering cross-sector collaboration, and promoting innovative governance, the institute assembles research teams spanning multiple disciplines, professions, and secto
University-level
Research Center for Digital Intelligence Decision and Optimization
The Center was established in response to the digital-intelligent era as a university-level interdisciplinary platform, jointly founded by the School of Business and the School of Mathematics. Through studying new decision-making paradigms driven by big data and artificial intelligence, the Center aims to enhance decision-making efficiency and precision for enterprises and governments, supporting national digital transformation and intelligent development. Through close collaborat
University-level
Research Institute of the Digital Economy
The Institute is primarily engaged in cutting-edge academic research in the field of digital economy, while also conducting applied research to address practical industrial and corporate challenges related to the digital economy at both national and regional levels. Specifically, the Institute will focus on two major themes—industrial digitalization and digital industrialization—exploring the core value of data as a key factor in economic development, as well as t
University-level
Interdisciplinary Research Center for Reliability of Complex Systems
"Interdisciplinary Research Center for Reliability of Complex Systems" is initiated by Prof. ZHOU Weixing in collaboration with the School of Mechanical and Power Engineering and the School of Information Science and Engineering. The co-directors of the center are Chinese Academician TU Shandong and Prof. ZHOU Weixing. The center is dedicated to the theoretical and practical research on the reliability and intelligent operation management of complex systems, with a focu
Interdisciplinary
Research Impact
*Over the past five academic years
Join Us
Shape your future here
—unleash potential,
seize success!