Academic

Academic

The 29th "Business School Serial Lecture "

2025-11-12

Speaker: Prof. YAO Yang
Time: Nov. 14, 2025, 15:30 pm
Venue: Room 413
Organizer: School of Business, East China University of Science and Technology

Title: Key Technologies and Demonstration Applications for Blockchain-Based Data Element Markets

Speaker: Peide Liu

Time: November 14th, 2025 (Friday) 15:30

Venue: 413, School of Business, East China University of Science and Technology

Organizer: School of Business, East China University of Science and Technology

Guest Bio:
  Peide Liu, Dean of the Institute of Big Data and Artificial Intelligence at Shandong University of Finance and Economics, holds the rank of Level II Professor and serves as a doctoral supervisor. He is a member of the Shandong Provincial Committee of the Chinese People's Political Consultative Conference (CPPCC), a standing committee member of the Shandong Association for Science and Technology, and a government advisor to the Jinan Municipal People's Government. He has been honored as a National Advanced Worker, National High-Level Talent, National Outstanding Middle-Aged and Young Expert, Cultural Master and Theoretical Talent of the “Four Batches” Program by the Publicity Department of the CPC Central Committee, recipient of the National May 1st Labor Medal, Head of the National Huang Danian-Style Teacher Team in Higher Education, National Outstanding Teacher, Ministry of Education Teaching Master in Ideological and Political Education, State Council Special Allowance Expert, Shandong Provincial Taishan Scholar Special Appointment Expert, Shandong Provincial Exemplary Cadre for Responsibility and Action, Shandong Provincial Social Science Master for the 40th Anniversary of Reform and Opening Up, Outstanding Middle-aged and Young Expert in Shandong Province, Shandong Higher Education Teaching Master, Recipient of Shandong Province's Prosperity and Development Labor Medal, Outstanding Graduate Supervisor in Shandong Province, Outstanding Science and Technology Worker in Shandong Province, Selected as One of “40 Outstanding Educators of the Past 40 Years,” Chief Scientist of the National Key R&D Program, Chief Expert of the National Social Science Fund Major Project, Chief Technical Engineer of Shandong Province's Major Innovation Project, Head of the Ministry of Education's Curriculum Ideological and Political Education Teaching Team, Head of the National First-Class Major Program, Head of the National First-Class Course Program, Chair of the Shandong Provincial E-commerce and Logistics Management Teaching Steering Committee, Secretary-General of the Humanities and Social Sciences Group IV of the Shandong Provincial Professional Degree Graduate Education Steering Committee, Head of the Shandong Provincial Graduate Student Mentoring Team, etc.

In recent years, he has published over 400 academic papers in high-level domestic and international journals such as the IEEE Transactions series and Economic Research Journal. with over 25,000 citations on Google Scholar and an H-index of 88. He holds 11 authorized invention patents and has established 6 national and local standards. He has been consecutively selected as a Clarivate Analytics Highly Cited Researcher for five years (2018-2022) and featured on the Elsevier China Highly Cited Scholars list for eleven consecutive years (2014-2024). As the lead researcher, he has received two Third Prizes in the Ministry of Education's Humanities and Social Sciences Awards, seven First Prizes in the Shandong Provincial Social Science Outstanding Achievement Awards, one First Prize in the Shandong Provincial Teaching Achievement Awards, one First Prize in the Shandong Provincial Patent Awards, two Second Prizes in the Shandong Provincial Natural Science Awards, and one Second Prize in the Shandong Provincial Science and Technology Progress Awards. He has led multiple vertical research projects, including the National Key R&D Program, major projects under the National Social Science Fund, general projects under the National Natural Science Foundation, and Shandong Provincial Major Innovation Projects. Serves as Director of five provincial-level platforms, including the Shandong Provincial Key Laboratory of Blockchain Finance and the Shandong Provincial Engineering Research Center for Intelligent Technology in Emergency Management and Social Governance. Concurrently holds positions as Chairman of the Shandong Electronic Society, Executive Council Member of multiple national-level academic societies including the China Society of Information Economy, and Associate Editor for several international journals such as IEEE Transactions on Fuzzy Systems and Information Sciences. Has served as Conference Chair or Program Committee Chair for numerous international academic conferences and has been invited multiple times to deliver keynote presentations.

Synopsis:

  Research and develop a technical framework for constructing a data element market based on blockchain theory and technological achievements, supporting the resourceization, assetization, and capitalization of data elements; Develop new technologies to enhance data rights confirmation, labeling, storage, trading, utilization, and governance processes; research blockchain-based data transaction verification tools to track usage and achieve full-process traceability of transaction data; propose incentive mechanisms involving multiple stakeholders to establish novel market allocation mechanisms for data elements; develop a distributed data trading platform based on blockchain technology and conduct application demonstrations in relevant fields.