Undergraduate Programs
Academics > Undergraduate Programs
ECUST School of Business is committed to developing business and management professionals who are equipped with both expertise and ethics. Following a student-centered philosophy, the School pays great attention to helping students to lay a solid theoretical foundation as well as develop practical problem-solving skills.
Moreover, undergraduate programs, which are module-based, have a strong focus on practice. Students have a wide range of choices in terms of course modules and lab practice.
Program Profile：
Through the Program, students will understand consumer behavior, enhance their communication skills and be exposed to market research. In addition to a solid foundation in education, the Program puts an emphasis on practice by holding contests and offering internship opportunities.
Graduates can work in marketing, business model designing, strategic planning, and industry research.
Program Duration：
4 years
Program Language：
Chinese
Major Courses：
Marketing Research
Consumer Behavior
Marketing Engineering
Integrated Marketing
Brand Management and Organization Competition
Business to Business Marketing
Service Marketing